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A crawler search engine, like Google, ‘crawls’ or ‘spiders’ through your website and all its related links. This means that the spider will visit your website then read all the pages and follow all the links. Spiders usually return to your website every month or so to look for changes. Everything the spider finds goes into an index. The index is like a large catalogue containing a copy of every webpage the spiders find in cyberspace. If your webpage changes, then the spider should find this change and update the index. When you type in a keyword or phrase into a crawler-based search engine the search engine software sifts through the millions of pages stored in the index and gives you the results it believes is most relevant to your search query. Most crawler-based search engines work in this way with minor changes to software, indexing, etc. That is why if you type the same query into different search engines you can get varied results.

Directories
Directories differ from crawler-based search engines in that you, as a webmaster, submit a short description about your site, which is then categorised by humans. Search results are based on what is in the description about your site.

Hybrids
Hybrid search engines are a combination of the two types of search engines listed above.

How to Get a Good Position on the Internet, So you want your website to be on the first page of every Search Engine? You can influence your search engine visibility by yourself and it is much easier than you expected. The best way to have a good position on Internet search engines is to combine your advertising campaigns (Google Adwords, Yahoo Search Marketing or Microsoft AdCenter) with SEO (Search Engine Optimization). Thus, by implementing a good SEO strategy, you can significantly increase both the number and quality of visitors.

SEO means that your Web site is "optimised" for search engine results, meaning that, ideally, your Web site will come up as one of the first 10 sites when people search for keywords pertinent to your business. This is essential to your web site traffic which can then lead to further sales generation.

For example 3R Sales and Marketing managed to dominate the Google listings for more than one month and they did it themselves, without any external help.

In general, SEO has two main areas:
1. changes to a site's code (referred to as "on-page factors")
2. getting links from other sites (referred to as "off-page factors").

Although SEO is a simple and relatively easy-to-use way of improving our website ranking, which helps your customers find your website easier, there is also possibility of abuse. This can at the end of the day lead to being excluded from the search engines listings. Therefore it is crucial to know the difference between techniques that search engines recommend as part of good design (so called White Hat SEO ) and those techniques that search engines do not approve of and attempt to minimize the effect of (referred to as “Black Hat” SEO or spamdexing). Another interesting fact to know is that search engines change their search criteria daily. There are usually very subtle changes an average web site owner does not have to track. Their purpose is to prevent spamdexing or at least make it as difficult as possible.

What is SEO (Search Engine Optimazation)SEO is the process of increasing the number of visitors to a Web site by ranking high in the search results of a search engine. Most of the web site visitors come through search engines, so if a website ranks well in search engines, the chance for getting more website visitors is greater. Also, it is very common that Internet user will not click through pages and pages of search results, hence it is essential for a site to rank well in search engines to drive more traffic towards the site.In crisp, SEO ensures accessibility of a site to a search engine and improves its traffic rate.

How to get ranking on search engines with white hat seo :

Site Quality and Content
Create useful and comprehensive content that's related to your market to keep your visitors there. Adding keyword-rich text that makes sense and serves the concept of the web page improves your ranking and keeps your visitors interested. The more text, the better for search engine spiders when they index a website, it is strongly recommended that your homepage has at least 200-300 “visible” words. Moreover, the search engine spiders crawl especially the first 20 words of your website so try to keep an eye on them and make them really relevant to what your site is about. In addition, valuable, dense and regularly updated content is one of the most important items you need for your website because visitors who stay longer while visiting a website help measure the popularity of the site in the search engines. Therefore try to put at your homepage such elements, content of which you will change regularly, e. g. news, events.