Wednesday, February 4, 2009
A crawler search engine, like Google, ‘crawls’ or ‘spiders’ through your website and all its related links. This means that the spider will visit your website then read all the pages and follow all the links. Spiders usually return to your website every month or so to look for changes. Everything the spider finds goes into an index. The index is like a large catalogue containing a copy of every webpage the spiders find in cyberspace. If your webpage changes, then the spider should find this change and update the index. When you type in a keyword or phrase into a crawler-based search engine the search engine software sifts through the millions of pages stored in the index and gives you the results it believes is most relevant to your search query. Most crawler-based search engines work in this way with minor changes to software, indexing, etc. That is why if you type the same query into different search engines you can get varied results.
Directories
Directories differ from crawler-based search engines in that you, as a webmaster, submit a short description about your site, which is then categorised by humans. Search results are based on what is in the description about your site.
Hybrids
Hybrid search engines are a combination of the two types of search engines listed above.
Directories
Directories differ from crawler-based search engines in that you, as a webmaster, submit a short description about your site, which is then categorised by humans. Search results are based on what is in the description about your site.
Hybrids
Hybrid search engines are a combination of the two types of search engines listed above.
Labels: search engine
Thursday, January 29, 2009
Search Engine Optimization How to Get a Good Position on the Internet?
2 comments Posted by belajar at 9:14 AMHow to Get a Good Position on the Internet, So you want your website to be on the first page of every Search Engine? You can influence your search engine visibility by yourself and it is much easier than you expected. The best way to have a good position on Internet search engines is to combine your advertising campaigns (Google Adwords, Yahoo Search Marketing or Microsoft AdCenter) with SEO (Search Engine Optimization). Thus, by implementing a good SEO strategy, you can significantly increase both the number and quality of visitors.
SEO means that your Web site is "optimised" for search engine results, meaning that, ideally, your Web site will come up as one of the first 10 sites when people search for keywords pertinent to your business. This is essential to your web site traffic which can then lead to further sales generation.
For example 3R Sales and Marketing managed to dominate the Google listings for more than one month and they did it themselves, without any external help.
In general, SEO has two main areas:
1. changes to a site's code (referred to as "on-page factors")
2. getting links from other sites (referred to as "off-page factors").
Although SEO is a simple and relatively easy-to-use way of improving our website ranking, which helps your customers find your website easier, there is also possibility of abuse. This can at the end of the day lead to being excluded from the search engines listings. Therefore it is crucial to know the difference between techniques that search engines recommend as part of good design (so called White Hat SEO ) and those techniques that search engines do not approve of and attempt to minimize the effect of (referred to as “Black Hat” SEO or spamdexing). Another interesting fact to know is that search engines change their search criteria daily. There are usually very subtle changes an average web site owner does not have to track. Their purpose is to prevent spamdexing or at least make it as difficult as possible.
SEO means that your Web site is "optimised" for search engine results, meaning that, ideally, your Web site will come up as one of the first 10 sites when people search for keywords pertinent to your business. This is essential to your web site traffic which can then lead to further sales generation.
For example 3R Sales and Marketing managed to dominate the Google listings for more than one month and they did it themselves, without any external help.
In general, SEO has two main areas:
1. changes to a site's code (referred to as "on-page factors")
2. getting links from other sites (referred to as "off-page factors").
Although SEO is a simple and relatively easy-to-use way of improving our website ranking, which helps your customers find your website easier, there is also possibility of abuse. This can at the end of the day lead to being excluded from the search engines listings. Therefore it is crucial to know the difference between techniques that search engines recommend as part of good design (so called White Hat SEO ) and those techniques that search engines do not approve of and attempt to minimize the effect of (referred to as “Black Hat” SEO or spamdexing). Another interesting fact to know is that search engines change their search criteria daily. There are usually very subtle changes an average web site owner does not have to track. Their purpose is to prevent spamdexing or at least make it as difficult as possible.
Labels: seo
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